PR is transforming. Day by day, clients are expecting more from the publicist. One thing that is being requested, is social media management. That’s fine and dandy but you can’t just use words to convey a message to any given audience.
People don’t read, so you can’t expect people to read.
In steps content strategy.
According to Forbes….according to Wikipedia (can’t really use wikipedia as a source so I guess it’s valid through the filter of Forbes? Meh) content strategy is “…the practice of planning the content creation, delivery, and governance. A repeatable system that defines the entire editorial content development process…”
Anyway, I’m not going to dwell on it too much because I am tired….it is late. So here’s a list of books that I will be buying soon to introduce myself to and immerse myself in the world of CS.
Good night, PR mavens!