PR Trends for 2013: Evolving Media & Social Business

Tis the season for changes! Check out the new PR trends for 2013. I’m on board!

Beyond PR

What’s on tap for PR in 2013?  The answers we received when we asked PR pros to complete the sentence “PR is _____”  provided a harbinger of what the industry can expect in the coming year.

The answers were myriad and varied:  Mind share. Cross-channel conversation.  Content that adds value for readers.  Creating understanding in a complex world.  Engaging dialogue.  A connection between a company and its publics.

And all the answers were correct and point to an emerging reality – PR is getting a lot “bigger.”    The scope of the job is greater, the audiences more vast, the information marketplace is more fluid and the integration with other departments more crucial.

To gain a better angle on the trends for 2013, it’s also important to consider the underlying drivers of trends.

Social Business :   There’s no question that changes in the media environment has had an effect not…

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