Garrulous, I am.

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“I have made this letter longer, because I have not had the time to make it shorter.”

Blaise Pascal

They say that empty barrels make the most noise. When fighting an intense bout of writer’s block, many us find out just how empty we really are. Have you ever thought about how hard it is to say what you really mean suscinctly?

Often times, to figure out what is truly important in a pitch, a press release or any kind of writing really, sometimes, you have to burn through the dross to get to the real point. Writing takes time and dedication.

As children we are all taught the 5 Ws and an H: Who, Where, What, Why, When and How, as we get older and begin to fluff papers, exam answers and reports, somewhere we lose these basic, yet important rules in order to fill space. I know that I have. Something so elementary is actually quite important to the writing process, especially for the aspiring PR rep. It’s ok to embrace it without feeling childish.

If it takes writing a book and then stripping it down to the basics until I can do this instinctively, then it’s just what I’ll have to do. Take the time.


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