What’s on tap for PR in 2013? The answers we received when we asked PR pros to complete the sentence “PR is _____” provided a harbinger of what the industry can expect in the coming year.
The answers were myriad and varied: Mind share. Cross-channel conversation. Content that adds value for readers. Creating understanding in a complex world. Engaging dialogue. A connection between a company and its publics.
Tis the season for changes! Check out the new PR trends for 2013. I'm on board!
