PR Trends for 2013: Evolving Media & Social Business

Olivia:

Tis the season for changes! Check out the new PR trends for 2013. I’m on board!

Originally posted on Beyond PR:

What’s on tap for PR in 2013?  The answers we received when we asked PR pros to complete the sentence “PR is _____”  provided a harbinger of what the industry can expect in the coming year.

The answers were myriad and varied:  Mind share. Cross-channel conversation.  Content that adds value for readers.  Creating understanding in a complex world.  Engaging dialogue.  A connection between a company and its publics.

And all the answers were correct and point to an emerging reality – PR is getting a lot “bigger.”    The scope of the job is greater, the audiences more vast, the information marketplace is more fluid and the integration with other departments more crucial.

To gain a better angle on the trends for 2013, it’s also important to consider the underlying drivers of trends.

Social Business :   There’s no question that changes in the media environment has had an effect not…

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