Tis the season for changes! Check out the new PR trends for 2013. I’m on board!
Originally posted on Beyond PR:
What’s on tap for PR in 2013? The answers we received when we asked PR pros to complete the sentence “PR is _____” provided a harbinger of what the industry can expect in the coming year.
The answers were myriad and varied: Mind share. Cross-channel conversation. Content that adds value for readers. Creating understanding in a complex world. Engaging dialogue. A connection between a company and its publics.
And all the answers were correct and point to an emerging reality – PR is getting a lot “bigger.” The scope of the job is greater, the audiences more vast, the information marketplace is more fluid and the integration with other departments more crucial.
To gain a better angle on the trends for 2013, it’s also important to consider the underlying drivers of trends.
Social Business : There’s no question that changes in the media environment has had an effect not…
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